Technology Corner

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Nowadays, one of the biggest battles that every blogger faces is how to generate traffic to the blog.

Writing great content is still the best way to keep the readers coming back, but the challenge is how to get those visitors in the first place. If you want quick traffic, the social networks are major spots to promote your site (a good post on Digg or being referred at Stumble Upon can generate thousands of visits in a short period of time). The main disadvantage is the low quality of traffic these sites generate. It’s mostly not targeted traffic and visitors just come for a quick look before moving on never to come back.

In older times, one way to bring traffic to your site was to use banner exchange programs in which, for displaying a banner, you’d get “credits” to display your banner on other sites using the same system.

In the same wave, but this time directed to blogs, John Reese developed BlogRush. BlogRush gathers your syndicated content (RSS feed) and, based on context and the category you select for your blog, displays content from blogs that are topic-related. By having the widget showing in your blog, you gain credits (for what I’ve seen it’s impression based) and have your content displayed in other topic-related blogs.

Not much more to it. Set it up and give it a try. You just need to sign up and place the widget code in one of your text widgets in the sidebar.

Although I don’t expect waves of traffic coming my way via this widget (a thought shared by Yaro Starak at Entrepreneur’s Journey who first introduced me to BlogRush), the quality of the traffic may compensate for that.

See it in action right there, on the right sidebar.

Want to give it a try? Just click the logo.

Did you try any other form of “banner exchange” before? How successful were you?